Three hours on the wrong side of LA Memorial Coliseum in September is a bake. The field runs almost due east-west, the shade collects on the west end zone, and below is how much of a noon, 3:30 or night USC kickoff every area spends in shade, ray-traced for this exact bowl.
Pick your game and kickoff. Watch the shade move across the bowl through the game.
Because the field runs almost due east-west, the afternoon sun tracks along the length of the field instead of across it. That flips the usual advice: neither sideline hides from the sun here. The shade collects behind the west end zone, where the lower rows spend about 65% of a 3:30 game in shade while the sidelines average far less (south 24%, north 24%).
Share of a full game spent in shade, by area, for a mid-September Saturday:
| Seats | Noon | 3:30 | 7:00 |
|---|---|---|---|
| South sideline, lower rows | 0% | 33% | 100% |
| South sideline, upper deck | 0% | 16% | 100% |
| North sideline, lower rows | 0% | 33% | 100% |
| North sideline, upper deck | 0% | 16% | 100% |
| East end zone, lower rows | 0% | 26% | 100% |
| East end zone, upper deck | 0% | 16% | 100% |
| West end zone, lower rows | 0% | 65% | 100% |
| West end zone, upper deck | 0% | 60% | 100% |
A 100% cell means that area never sees direct sun that game. The 7:00 column climbs everywhere because the sun sets mid-game.
| Seats | Game in shade | Reaches half shade |
|---|---|---|
| West end zone, lower rows | 65% | about an hour and a half in |
| West end zone, mid level | 65% | about an hour and a half in |
| West end zone, upper deck | 60% | about an hour and a half in |
| South sideline, lower rows | 33% | about 3 hours in |
East end zone, upper deck sit in sun for 84% of a 3:30 game, and North sideline, upper deck sit in sun for 84% of a 3:30 game. Noon kickoffs start with the sun about 58 degrees high and nearly every open seat lit. You cannot buy full shade at noon here, only a head start: west end zone, lower rows gain it soonest.
At a 3:30 kickoff the sun stands about 42 degrees up in the southwest. Watch the clock, because shade here is a schedule: shade climbs the west end zone from the bottom up. The lower rows reach half shade about an hour and a half in, the upper deck about an hour and a half in. Most fans guess the upper deck shades first. Here it is backwards: the rake of the stands roughly matches the afternoon sun angle, so shadow pools at the front rows first and then climbs the bowl one row at a time. Even the east end zone, upper deck eventually get there, but not until about 3.5 hours in.
At a 7:00 kickoff the sun starts about 0 degrees up and disappears before halftime, so every area heads to 100% in the night column. When the schedule offers a night game, that is the shade play, not a seat trick.
Shift the same 3:30 game to late October and the numbers move on their own: about 83% shade on the west end zone instead of 63%, with the kickoff sun 14 degrees lower (28 vs 42). November crowds rarely need this page at all.
Ready to buy shaded seats?
🎟 USC football tickets on TicketNetworkAffiliate links. We may earn a commission at no extra cost to you.
Every number here is produced by a 3D ray-traced model of this seating bowl plus the exact solar position for the dates and kickoffs shown, the same engine behind the live map. The model approximates the bowl as a continuous tiered ring, without overhangs, press boxes or section canopies, so read the percentages as a dependable ranking of which areas shade first, not a row-level guarantee. Independent tool; not affiliated with the NCAA or any school.
Same conference, same afternoon sun. Shade guides for the rest of the Big Ten: